Today, July 30 is National Cheesecake Day and The Cheesecake Factory® is celebrating by offering guests who dine-in at any of its 163 locations, any slice of cheesecake for half price. The Cheesecake Factory also celebrates summer and s’mores season by turning America’s classic campfire treat into a new culinary experience with the debut of its new Toasted Marshmallow S’mores Galore™ cheesecake on July 30.